Broadway-trained officiant crafting personalized ceremonies in Milwaukee, WI.
"If I could give 1000 stars I would! Schwa wrote us the most touching, beautiful ceremony."
Lindsay Behen
Every ceremony Schwa Potter writes is built from scratch around one couple. No template, no reused script, no generic blessings dropped in to fill time. The result is a 5 to 25 minute ceremony that couldn't work for anybody but you, with humor, real story, and the occasional happy tear earned the right way.
Schwa is Milwaukee-based and has performed 500+ ceremonies since 2015. He specializes in LGBTQ+ weddings, interfaith and multicultural ceremonies, and elopements where simple still gets to feel special. Ordained through the Universal Life Church since 2012, with a Broadway background that taught him how to tell a story and read a room.
Working with Schwa starts with a conversation, then a guided questionnaire for each partner so the script reflects how you actually talk about each other. Edits are unlimited until the words feel right. On the day, he shows up early, in a suit, ready to roll with whatever the venue throws at him.
A few favorite moments from recent ceremonies.
Two ceremony packages, built around what the day actually needs.
A fully personalized 15 to 25 minute ceremony written entirely around your story, not anyone else's. Includes a fit call, a guided questionnaire for each partner, a custom script with unlimited edits, and day-of officiation. Rehearsal coordination is a $150 add-on.
A short and sweet 5 to 7 minute ceremony for couples who want to keep it simple. Perfect for courthouse-style celebrations or intimate elopements.
Schwa officiates across eight Wisconsin counties. Tap any county for the local marriage license requirements.
Real words from real couples Schwa has married.
Our ceremony was one of the most meaningful moments of our lives, and a big part of it was thanks to Schwa.
Victoria BajerJanuary 2026
As a queer couple, we are happy that we worked with Schwa as our officiant, and we are very proud to support other LGBTQ+ entrepreneurs.
Felix GutierrezDecember 2025
My husband and I decided to elope very last minute, and we had no idea what we were doing. He made everything feel easy and stress-free.
Aaliyah SmithMay 2025
Send a note through BareVows and Schwa will reply within one business day.
Share a few details about your wedding and Schwa will respond personally with availability, package recommendations, and next steps.
Every inquiry reaches Schwa directly. No call center, no sales pipeline.
Schwa offers two ceremony packages: the Signature Ceremony at $950 (a fully personalized 15 to 25 minute ceremony) and the Quickie Ceremony at $300 (a 5 to 7 minute ceremony for intimate celebrations). Travel beyond 30 miles from Milwaukee is $1 per mile.
Yes. Schwa Potter specializes in LGBTQ+ ceremonies and has officiated weddings for couples of all identities and backgrounds across the Milwaukee area.
Schwa serves Milwaukee, Waukesha, Ozaukee, Washington, Racine, Kenosha, Walworth, and Dane counties in Wisconsin. Travel beyond 30 miles from Milwaukee is $1 per mile.
Most couples book 6 to 12 months out, especially for peak season weddings between May and October when Saturdays go fast. Shorter timelines are absolutely welcome too. Schwa has officiated ceremonies booked a week out, 24 hours out, and same-day with a marriage license already in hand. Reach out whenever you have your date and we'll go from there.
Every Signature Ceremony is written from scratch. The process starts with a guided questionnaire for each partner, so Schwa hears how you each talk about the relationship, then he builds the script around what comes out of those calls. No two ceremonies look alike, and the goal is always a script that couldn't work for anybody but you.
Yes. Interfaith, multicultural, LGBTQ+, and fully secular ceremonies are right in his wheelhouse. He can blend traditions from different backgrounds, fold in rituals like handfasting, unity ceremonies, or readings, or skip religious elements entirely if that's what you want. Your call, every step.